IMAGES MATTER: “A Semiotic Visual Discourse Analysis of GENDER POSITIONING in Textbook of Punjab Textbook Board”

Abstract

The role of textbooks cannot be overlooked as socialization tool for children who spend so much time with books in classrooms. To examine the role of textbooks in conveying gender-biased ideas, the present study explores gender ideologies embedded in the images of the textbooks of Urdu for grade 1 and 2. The following questions which are directed to the present research: In which ways are social roles and gender stereotypes reflected in visual images in the textbooks of Punjab Textbook Boacholarrd of class 1 and 2? And In what ways female are portrayed in the textbook of Punjab Board and what they are depicting through those images? The research made use of qualitative research method by using semiotic analysis of images. The findings of the present study indicates that the images in the textbooks carry concept of gender exploitation that promotes gender stereotypes and complement the ideologically gender biased texts. The conclusion reported that exploration of female and male gender should explicit equal position in society so that children can learn gender ideologies as a tool for socialization instead role of textbooks of Punjab Textbook Board highlighted. The present study recommends not only to rectify this stereotypical situation but also allows society to think rationally through images as illustrations are of fundamental importance in the learning process and shaping the world view of children. The writer suggests the future researchers to explore new findings regarding gender stereotypical behavior that specifically focusing on the differences between men and women with reference to the Text Books.