The primary objective of this research is to examine the impact of discrimination on the basis of gender on linguistic behaviour. Gender discrimination can be found in every sphere of life but the current study only explore the gender based linguistic behavior. Television programmes and talk shows were consulted for the purpose of determining the linguistic differences between the sexes. The data were analysed with respect to the Urdu language using linguistic variables including hedges, hypercorrect grammar, intensifiers, modal verbs, and special linking words. In order to analyse the data, both qualitative and quantitative approaches were utilised. A method of content analysis was implemented to examine the text. SPSS was utilised to determine the significance of the language used by each gender. Significant differences in language were observed between the sexes. Females were observed to be more cognizant of their language usage. This research exclusively incorporated the informal segments of conversations. For future research, formal conversation should also be used to analyse the data. Additionally, publications such as newspapers and magazines can serve as valuable sources of data for subsequent inquiries.
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