Evaluating Linguistic Framing in Eastern and Western Media Discourse: An Analysis of its impact on Perceptual Constructs

Abstract

The research addresses the pressing and contemporary concern of linguistic framing as it manifests through media channels. It undertakes a comprehensive analysis to discern its implications and significance to contemporary discourse. The research tries to extensively investigate the tactics adopted by media sources to impact the way consumers perceive information and events. This research examines fundamental concerns connected to language framing in global news and the influence of media agendas on public perception. The study employs a multidimensional strategy, integrating qualitative and quantitative methodologies to address the intricacies of the topic. It comprises content analysis and comparative textual analysis to determine the language tactics adopted by media sources in Eastern and Western contexts. To acquire a detailed knowledge of language framing's impacts, the study collects a varied spectrum of social crisis news items. The data are retrieved through the application of the VADER sentiment analysis technology, providing an objective assessment of the emotional and cognitive influence of media material on the audience. The study also employs agenda-setting theory to assess how media sources create public discourse and impact the minds of the people. The results of the research give strong evidence of the considerable effect of media on public attitudes, underlining the necessity of critical media literacy and the need for ethical journalistic practices in today's information-rich environment. This research provides light on the delicate interaction between media and perception, revealing insights that might be beneficial for media workers, scholars, and the general public in promoting a more educated and discriminating society.