Usage of social media in employability and career advancement; A correlational study

Abstract

This research study sought to examine the connection between social media usage and career advancement for university students. In recent years, frequent use of platforms including Facebook, Twitter, Instagram, and LinkedIn has become a regular part of students’ daily lives. Recent studies suggest a positive correlation between social media usage and career advancement among young individuals. Social media provides networking opportunities increased access to job opportunities improved professional branding and enhanced skill development. However it is crucial for students to use social media platforms appropriately and strategically to improve their career prospects. In this research study a questionnaire was used as the primary research instrument for data collection. To establish the validity of the questionnaire expert who have expertise in social media use and career development was consulted. The reliability of the questionnaire was calculated using spss. In this case cronbach ‘s alpha coefficients of 0.821 and 0.826 suggest that the scale used in the study demonstrates good internal consistency. The study found a significant positive correlation between students who strategically used social media for networking job search professional branding and skill development and their career advancement. The research findings suggest that there is a strong positive relationship between career advancement and social media use. Understanding this relationship can provide valuable insight for individuals looking to expand their career prospects and for organizations looking to leverage social media platforms for talent acquisition and professional development.