THE USE OF URDU LANGUAGE IN CABLE DRAMAS FOR PROMOTION OF URDU CULTURE IN PAKISTANI SOCIETY : A DESCRIPTIVE STUDY پاکستانی معاشرے میں اردو ثقافت کے فروغ کے لیے کیبل ڈراموں میں اردو زبان کا استعمال: ایک وضاحتی مطالعہ Section Urdu Literature

Abstract

The current research was coundected to find out the reaction of the audience  and the lover of  Urdu television dramas. The research was conducted to find out that the bias of the interviewees towards the specific content presented on the television drama is the time spent watching these specific dramas in relation to the Urdu language to absorb Urdu. A tool of communication in the area for promotion of Urdu Language . After watching Urdu television dramas on a regular basis, it is surprising to find them highly influenced by these dramas in adopting Urdu language