SOCIAL MEDIA AND ACADEMIC PERFORMANCE OF HIGHER SECONDARY STUDENTS IN DISTRICT MULTAN

Abstract

The study aimed to discover the perceptions of students about the influence of social media on the academic performance of students at the higher secondary level. This study was quantitative. The total population of the study was all students 17062 government girls’ higher secondary schools located in Multan District but the study was delimited to 10 schools of the same district. A sample comprised of 337 respondents was chosen by a simple random sampling technique. The researcher used a Likert-type questionnaire which consisted on 38 statements. The questionnaire was administered among a selected sample of about 337 students of science, commerce, and arts at a higher secondary girls' school. One-way ANOVA showed frequent use of social media among students. However, no significant relationship was found between the use of social media and the academic performance of students. It is recommended that social media should be used for educational purposes so that it may create harmony among social media and different academic activities of pupils to escape hindrances in their academic performance.