DISCOURSE OF TRUMPISM: CREATIVITY AND STRUGGLE, A LINGUISTICS ANALYSIS

Abstract

This paper examines the creative and persuasive strategies, and struggle for power in Donald Trump’s victory speech to uncover the hidden ideology of his discourse. The study is grounded in Norman Fairclough's assumption in critical discourse analysis (CDA) that “social determination and individual creativity are not the opposites they appear to be”. For this purpose, the descriptive, relational, and expressive values of selected corpus are evaluated, revealing Trump’s creativity and struggle in his discourse. The outcomes of the study suggest that political and ideological discourses may stimulate Trump’s governing policy rather than express merely, a victory. Moreover, glimpses of individual creativity and determination for societal change can be observed in Trump’s speech.