EFFECT OF STRATEGIC AGILITY ON THE RELATIONSHIP OF ABSORPTIVE CAPACITY AND FIRM PERFORMANCE

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Nabeila Arshad 1, Dr.Urooj Pasha 2

Abstract

The aim of this study is to examine the effect of strategic agility on the relationship between absorptive capacity and firm performance. For this purpose, structured questionnaire was distributed via email and satisfactory respondent rate achieved for analysis.  By using exploratory factor analysis (EFA), absorptive capacity was determined to have positive effect on firm performance through strategic agility. The dimensions of absorptive capacity have some positive and indirect effect on firm performance. . Data analysis and managerial and practical implications are also discussed in detail.

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How to Cite
Nabeila Arshad 1, Dr.Urooj Pasha 2. (2021). EFFECT OF STRATEGIC AGILITY ON THE RELATIONSHIP OF ABSORPTIVE CAPACITY AND FIRM PERFORMANCE. Harf-O-Sukhan, 5(4), 452-471. Retrieved from https://harf-o-sukhan.com/index.php/Harf-o-sukhan/article/view/347