THE ROLE OF CULTURE IN MANAGING ENTREPRENEURIAL INTENTION INFLUENCED BY ENTREPRENEURIAL ORIENTATION AND EDUCATION AMONG GRADUATES OF PUBLIC SECTOR UNIVERSITIES OF SOUTH PUNJAB

Abstract

The study intends to investigate the entrepreneurial intention among women population of south Punjab that assist to overcome poverty elevation predicted by different variables. The research intends to examine the relationship of entrepreneurship related orientation, entrepreneurship education and women entrepreneurial mindset to become self employed entrepreneurs that must reduce poverty level in south Punjab region of Pakistan. The study also contributed to determine that culture moderate relation of independent and dependent variable as proposed in this research. The data was collected from students and was analyzed through Partial Least Square by utilizing PLS algorithm measurement model and bootstrapping method structural equation model. The results of present research examined that entrepreneurial orientation; entrepreneurial education and entrepreneurial mindset influence the entrepreneurial intention of female population by validating the findings of previous studies which further leads to reduce the poverty level. The results therefore shows that all direct hypotheses were accepted as they were significantly explain relationship. Moderating role was also examined among independent variables and dependent variable due to cultural aspect, the results showed that relationship between variables was moderated by culture significantly. The study contributed to empirically investigate the relation between entrepreneurial predictors to shape the entrepreneurial intention to become entrepreneur with moderator construct as culture in private education sector of South Punjab.