RE-IMAGINING THE CULTURAL TOURISM IN PAKISTAN: OBSTACLES AND DEVELOPMENT STRATEGIES

Abstract

This study is an attempt to explore, investigate and analysis that Tourism is one of largest growing industries of the world which not only promotes but also enhances the competitiveness and attractiveness of the terminal as well as destinations. It also encapsulates that Pakistan with its diverse cultural heritage, fascinating landscapes, exclusive arts and craft, idiosyncratic combination of glorious rocks, eye catching places, abundance of matchless natural, historical and archaeological beauty holds a great potential for tourism. By carrying out research, this paper reconnoiters the challenges, obstacles and impediments  faced by tourism in Pakistan i.e insufficient basic facilities and services to the tourist, worsening law and order situation, ramshackle tourism infrastructure, non-serious attitude of government towards Tourism, unexplored religious tourist places, ineffectualness of tourism institutions. The research paper suggests the strategies to ameliorate the plight of tourism in Pakistan.  This paper further examines the questions as: what are the potential of cultural tourism in Pakistan? What are challenges being faced by cultural tourism in Pakistan? How to cope with these challenges by making Pakistan a better tourism destination?