A CRITICAL ANALYSIS OF MUFTI ISMAIL IBN MUSA MENK’S CONTRIBUTIONS TO ISLAMIC THOUGHT AND HIS EFFECTIVE USE OF SOCIAL MEDIA FOR RELIGIOUS OUTREACH

Abstract

With the rapid advancements in digital technology, traditional forms of religious communication are evolving. Mufti Ismail ibn Musa Menk, a renowned Islamic scholar from Zimbabwe, has successfully harnessed the power of modern media to spread Islamic teachings globally. This paper explores how Mufti Menk employs various digital platforms—such as YouTube, Facebook, Instagram, and Twitter—to engage with a diverse audience and address contemporary issues from an Islamic perspective. By analyzing his use of digital media, this paper will examine the methods, strategies, effectiveness, and ethical considerations of using media for religious outreach. Through his innovative approach, Mufti Menk has redefined religious outreach in the digital era, making Islamic teachings accessible to millions worldwide.