The Demands of the Employers and the need for a career-focused English-speaking curriculum at the Bachelor of Studies level (BS) in Pakistan.

Abstract

Job searchers may improve their chances of employment by standing out in a crowded job market with a well-designed curriculum. When it comes to an employee's English-speaking ability, employers often have certain expectations and standards because of today's globalized workforce, where English has taken over as the primary language of business. This study examined how employers and unemployed graduates perceived the importance of English-speaking abilities. 

The data collection process involved selecting participants from different categories

• Namely employers and unemployed graduates


• Using two distinct sampling techniques, convenient and purposive

For the employers, five were selected randomly using convenient sampling, while purposive sampling was employed to select ten unemployed graduates deemed suitable for the study. The in-depth interview was the primary data collection tool used for employers and open-ended questionnaire was the secondary tool for the unemployed gradates, and the respondents were encouraged to provide in-depth and detailed answers to the questions posed.

The results showed that the BS-level speaking curriculum offered by the Higher Education Commission (HEC) might not adequately satisfy the needs of the labor market in terms of English-speaking abilities. Therefore, universities should take the time to produce a polished document emphasizing its advantages and distinguishing its students in employment sectors.