Impact Of Supply Chain Collaboration and Supply Chain Flexibility on Operational Performance: Mediating Role of Digital Technologies

Abstract

This study aimed to investigate the mediating role of digital technologies on the relationship between supply chain collaboration and supply chain flexibility on the operational performance of private hospitals in Pakistan. The study used a quantitative research paradigm and cross-sectional survey research design. Percipients of the study were 229 managers and administrators from private hospitals in Pakistan. As hypothesized in this study, structural equation modelling (SEM) was used to provide estimates of the relationships between the study variables. The findings of this study confirmed the direct effect of supply chain collaboration, supply chain flexibility and digital technologies on operational performance. Furthermore, the study revealed a partial mediation effect of digital technologies between supply chain collaboration and operational performance in private hospitals in Pakistan. This finding has practical implications for the management of private hospitals in Pakistan, empowering them with actionable insights. It highlights the importance of nurturing strong supply chain relationships, strategically adopting digital technologies, and aligning digital transformation with supply chain improvement efforts. The study also suggests that enhancing organizational collaboration and flexibility and leveraging big data for decision-making can be effective strategies for improving the operational performance of private hospitals.