EXAMINING PAKISTANI POLITICAL IDEOLOGY AND PRINT MEDIA: A CRITICAL DISCOURSE ANALYSIS

Abstract

Print media discourse has a significant impact on how popular thought is shaped both internally and outside. The target audience is hegemonic and is being forced to behave in a way that the target audience wants them to by employing this sneaky weapon. Newspapers are a vital medium for disseminating the greatest concepts and real-world examples to the general public. This study deliberated at how politics is taught and covered in different media settings by doing a critical analysis (CDA) of Pakistani English and Urdu newspapers. Data for the study was gathered by Express and Daily Dawn. The aforementioned story garnered attention despite only being published in English and Urdu publications. The period of data collecting is April 1 through May 31, 2023. The subtleties of political narratives, ideologies, and processes in Pakistani media are examined in this study. A redesigned research model that combined the Critical Discourse Analysis (CDA) models of Dijk (2003) and Fairclough (2015) was used to analyze the data. This study investigates rhetoric, political rhetoric, and rhetorical techniques used by newspapers to develop and spread political ideas through a qualitative analysis utilizing the CDA framework. This research examines and assesses the existence, influence, and portrayal of several political activities—including but not exclusive to liberal, conservative, religious, and trust engagements—in a number of Pakistani publications. It also looks at the ways in which power dynamics in media discourse and cultural and historical settings interact with this idea. This research offers an insight of the intricacies and dynamics of standing media in Pakistani contexts and power relations in media discourse. By analyzing how newspapers spread and influence political culture, this study provides insight into the intricacies and dynamics of standing media in the Pakistani environment. According to the research, terrorism, politics, and the Pakistan Army's portrayal were the three main topics in the news in Urdu newspapers. The survey did discover, however, that business, social issues, violence, representation of the Pakistan Army, and national and international politics are among the subjects discussed in English-language newspapers. The impact on public discourse, democratic processes, and thought in Pakistani and international society is demonstrated, and it advances our understanding of the relationship between media, politics, and ideology. The target market believed that one of the greatest venues for ideological marketing was the media.