PROMISING TRENDS OF PUBLISHING IN PAKISTAN PROMISING TRENDS OF PUBLISHING IN PAKISTAN Section English Articles

Abstract

Publishing houses can play vital role in the mindset of readers of any society. Lahore, Rawalpindi, Faisalabad and Karachi became the hubs of the publishing industry after partition. These cities of Pakistan have rich history of publishing houses. These publishing houses played very important part in the state of mind of Pakistani readers. The objective of this research study was to make an appraisal of the trends of publishing in the field of Urdu Language in two decades of 21^st century in Pakistan. To achieve these goals a mixed mode of research was used. Result reveals that the ratio of male writers recorded high in all subject areas i.e Poetry, Novel, Short story. The ratio of publications from Lahore city is high, followed by Karachi. Results shows that Al-Quresh Publishers, Lahore is at top of the list. Sang-e-Meel, Lahore is at second position followed by Oxford University Press. High ratio published material belong to Urdu poetry. There is a dire need to improve the Book trade and Publishing culture in Pakistan. Government should encourage publishers for reprint of classical Urdu publications.