INVOLVING AND PERSUADING DISCOURSE CONSUMERS: A LONGITUDINAL CRITICAL DISCOURSE ANALYSIS OF THE ENGAGEMENT STRATEGIES IN THE PAKISTANI ENGLISH NEWSPAPER EDITORIALS

Abstract

This study analysis and interprets engagement markers in five years Pakistani National newspapers. For this purpose, this piece of paper describes the engagement markers usually used in Pakistani National newspapers editorials. In Hyland's (2005a, 49) Interpersonal Model of Discourse, reader pronouns, commands, queries, appeals to shared knowledge, and personal asides have all been classed as Engagement Markers. The results of this study revealed that with the passage of time language changes, writer’s selections of persuasive choices changes, time demands from the writer to choose some new words or to modify language usage for engagement purposes. By knowing the purposes and demands of a specific language at specific time a writer or a speaker can make cohesion and coherence in his/her text, it helps the writers to make their text more persuasive and understandable.