ANALYZING ECONOMIC LITERACY AMONG UNIVERSITY STUDENTS: A CASE STUDY FROM THE SOUTH PUNJAB
Economic literacy is measured most meaningful assessment of economic growth. The literacy about economics plays momentous role in the economic growth and progress of a country. Particularly, its awareness and understanding among youth is an indicator for the successful economic sustainability. The main objective of this study is to analyze the urging factors of economic literacy among students at university level. Primary source of data is collected from different universities from September 2020 to March 2021. Samples of 100 students are selected by using coinvent sampling method, in which some students were from the background of Economics and some have not more be familiar about Economics. Descriptive statistics are applied for data analysis. The paper found that age, gender, father’s education and student’s education were positively and significantly related to economic literacy. Also, pocket money, mother’s education, and bank account were statistically significant but negatively related with respondents’ economic literacy. However, ATM record, net connection, resident location and guardian occupation were not statistically significant with economics literacy. A key recommendation is that there is necessity of time to increase economic knowledge, predominantly among the students at universities. So, they can have positive approach to manage the things before they enter the job market. This constructive approach will facilitate them to execute appropriate personal financial supervision as working adults.